Tranzon Team

Tranzon LLC

About Tranzon Asset Advisors

Tranzon Asset Advisors, was founded on the principle of superior auction marketing services to the client. After two and one-half decades we can accurately say that every action undertaken by our team was to further that objective.  Tranzon Asset Advisors has excelled in the marketing and sale of real property assets in over 40 states and off-shore, consistently exceeding our client’s needs.  Tranzon Asset Advisors is a proud partner member of Tranzon, LLC with offices across the country staffed with dedicated, knowledgeable and savvy auction professionals who have sold over 15,000 properties since its formation in 2000.  

Our headquarters just outside of Louisville, KY provide centralized operations for the satellite offices across the Midwest and Southeastern United States.  Clients serviced have ranged from state and federal courts, Real Estate Investment Trusts, the FDIC, not-for-profit institutions, national loan servicers, lenders and credit unions to individuals and trustees involved in both bankruptcy and estate settlement matters. 

Our team is available to provide clients with accurate market insights, expert advice, premier marketing of assets and objective property intuition that helps to formulate the best possible decision making process.  When making a choice of how and when to sell property, our clients contact Tranzon Asset Advisors first in order to discern the market, not wait on the market to determine their course.

Corporate Office

1108A North Dixie Avenue Elizabethtown, KY 42701.

View Map

270-769-0284 270-737-7695

The Team

  • Edward Durnil, CAI

    President, Tranzon Asset Advisors

    1108A North Dixie Avenue
    Elizabethtown, KY 42701

    Since 1989, Mr. Durnil has been a leader, mentor and instructor in the real estate and accelerated marketing industry. Ed started in the business immediately after graduating from the University of Kentucky and over the past two and one-half decades he has established a reputation in the brokerage and financial community of reasonable fairness and sound business dealings with a vast array of institutional, legal and private clientele.

    Having conducted over 3,000 real estate auction events with a success ratio of in excess of 90%, Tranzon Asset Advisors has been a preferred service provider to numerous clients and institutions. These organizations include various United States Bankruptcy Courts, General Electric Capital Business Real Estate, Textron Financial Corp., Zion’s First National Bank, CW Capital Asset Management, Busey Bank, US Bank, Branch Banking and Trust (BB&T), Compass Bank, Midland Loan Servicing, US Small Business Administration, FDIC, Centerline Capital, Commercial Development Corp, SBA-CDC/PPL Lenders, numerous Superior and Circuit courts in KY/TN/IN/UT/OH/MI/MS, Chase Bank and numerous other financial, legal and workout firms utilize Tranzon Asset Advisor’s services for their real estate disposition, asset evaluation and advisory needs.

    Mr. Durnil and Tranzon Asset Advisors have been approved by U.S. Trustee offices to conduct bankruptcy auction events and undertake brokerage activities in the following jurisdictions: Western Dist of KY, Northern Dist of OH, Southern District of OH, Southern Dist of IN, Eastern Dist of KY, Southern Dist of MS, Western Dist of TN, Southern Dist of IL, Dist of CO, Central Dist of CA, Middle Dist of TN, and the 10th Circuit (all bankruptcy courts in the Northwestern United States), he can, if requested, obtain full bonding in any other district or jurisdiction. Further, Mr. Durnil has presented expert testimony and position papers in numerous cases regarding valuation, sale and auction procedures, transactional & financial fraud along with land disputes.

    Mr. Durnil resides in Elizabethtown, KY, just south of Louisville, with his wife Barbara; they have one son, Jordan, who is involved with Tranzon Asset Advisors and heads up the Chapter 7 Bankruptcy practice area for Tranzon Asset Advisors. Mr. Durnil has a lifelong commitment to helping with the local schools and youth athletics and is an avid world traveler, having been to over 25 countries and all 50 states. His interests include photography, reading and history with an emphasis on the American Civil War and European history. He has been an instructor and panelist for multiple state and national organizations that include Tranzon, LLC, Kentucky Auctioneer’s Association, Mortgage Bankers Association, American Bankruptcy Institute, Debt Restructuring Society and several Realtor associations.

    Membership and Leadership:
    Tranzon, LLC Management Committee-Board of Directors
    Tranzon, LLC Executive Committee
    American Bankruptcy Institute
    Mortgage Bankers Association
    Turnaround Management Association
    National, Ohio, Tennessee, Indiana and Kentucky Auctioneer’s Association
    National Association of Realtors
    Asian-American Hotel Owners Association
    International Conference on Debt and Insolvency
    National Council of Commercial Brokers

    Mr. Durnil’s license numbers:

    AR. Broker PB00060144
    CO. Broker EI40021798
    GA. Auctioneer AU003960
    GA Broker 350256
    KY. Broker 39788
    KY. Auctioneer P1734
    IN. Auctioneer AU10000242
    IN. Firm AC30200021
    IN. Broker IB20000932
    MO. Auctioneer 844
    TN. Auction Firm 4225
    TN. Auctioneer 5297
    TN. Broker 276049
    TN. RE Firm 256746
    OH. Auction Firm 2008000096
    OH. Auctioneer 2005000031
    OH. Broker 2004021020
    OH. Firm 2008000898

  • Jordan Conlee, CAI, AARE

    Executive Vice President, Tranzon Asset Advisors

    1108A North Dixie Avenue
    Elizabethtown, KY 42701

    Jordan Conlee is currently a Vice President with Tranzon Asset Advisors at their corporate offices located in Elizabethtown, KY. He is a 2010 graduate of The University of Louisville where he earned his B.S.B.A with concentrations in Finance and Marketing. Jordan is a second generation auctioneer who grew up working in and around the auction industry learning the trade from his father and longtime colleague Ed Durnil, CAI, CES, AMM.

    Mr. Conlee has over 10 years of experience as a licensed Sales Associate and Auctioneer, during which time he has taken part in over 200 accelerated auction sales of real estate. In his years with Tranzon, Jordan has worked closely with numerous Chapter 7 trustees and Chapter 11 debtors in a variety of jurisdictions within the United States Bankruptcy Court. His role has consisted of assisting the client and counsel in the timely and orderly liquidation of real estate assets of the respective bankruptcy estates.

    Further, Jordan has overseen the sale of assets for lenders and individuals ranging from investment grade residential to high value
    commercial real estate and land. These transactions have allowed him to become well-versed and highly knowledgeable in coordinating and structuring complex consensual sales within the bankruptcy court that involve the cooperation of debtors, creditors, and their counsel, in order to execute a successful accelerated auction marketing campaign that achieves the ultimate goal of maximizing exposure, value and recovery for the interested parties.

    As noted previously, Jordan has extensive experience in assisting financial institutions with overseeing the promotion and liquidation of their real estate assets in all stages of the foreclosure process. Whether it is pre-foreclosure involving a workout between the lending institution and the delinquent borrower, a borrower in bankruptcy wishing to prevent foreclosure by liquidating through the courts, promoting and conducting the auction of an asset at Master Commissioner, Sheriff or Trustee Sale, or simply liquidating assets already held in REO Mr. Conlee’s experience and work ethic can assist in structuring a winning sale strategy to achieve the goals of the respective parties.

    Jordan currently resides in Elizabethtown, KY with his wife Katie and three children, Rylee, Emma and Madelin. He is active in local sports and is a member of the National Auctioneer’s Association.

  • Steve Cooney, CAI

    Executive Vice President, Tranzon Asset Advisors

    1108A North Dixie Avenue
    Elizabethtown, KY 42701

    Steve is originally a native of Chicago, Illinois and originally joined Tranzon Asset Advisors in June 2003 after owning a successful insurance adjusting company.

    Previous employment included a successful and decorated military career through most of the 1970’s and 1980’s. After his military experience ended he worked for a large healthcare subrogation company where he rapidly advanced to a management position, in which he supervised and directed customer service activities for the company. His vast experience in the insurance industry led him to a successful tenure with a national adjusting company before finally opening his own firm in the mid 1990’s.

    Steve’s military career took him to Korea, Japan, Europe and Honduras for several successful tours of duty, in addition to several stateside assignments including 4 years with the Presidential Honor Guard, who recently participated in the honoring and funeral of former President Ronald Reagan. Steve’s exemplary service has been recognized with some of the highest peacetime awards from his country.

    Steve completed the three year process of Certified Auctioneers Institute (CAI) training, which is offered through the University of Indiana in conjunction with the National Auctioneers Association Education Institute. He has been awarded the designation of CAI which is considered the most prestigious designation offered to auctioneers. He is a licensed auctioneer in Kentucky, North Carolina and South Carolina. He also holds real estate licenses in Kentucky and North Carolina.

    Steve currently serves as the Chairman of the Deconate at Westfield Baptist Church in Dunn. He also sits on a number of committees for the church.

    Steve resides in Dunn, North Carolina with his wife Vicky who is a remote loan underwriter after having been a successful community banker for over 30 years. Steve’s recreational time is spent mainly at the beach in North Carolina or on the golf course; he is an avid golfer and sports fan. Steve and Vicky have one son, Steven II, who is currently serving in the United States Navy. Steve and Vicky have three grandsons – Landon, Collin, and Cohen.

  • Barbara Durnil

    Chief Operating Officer, Tranzon Asset Advisors

    1108A North Dixie Avenue
    Elizabethtown, KY 42701

    Barbara worked as Chief of Operations for a major healthcare system for 10 years. She has also worked in multiple major healthcare systems as a Director of Nursing (Registered Rehabilitation Nurse CRRN) for 25 years where she was also utilized as a consultant to the entire healthcare system. She has been involved in healthcare property acquisitions as well as renovations and construction of a new hospital.

    During her tenure as a Chief Operating Officer Barbara served on numerous healthcare boards and state medical organizations both as a member and officer. She was also responsible for the acquisition of a certification to provide continuing education to physicians.

    She has been a realtor and auctioneer since 1997 and holds a real estate broker and auctioneer licenses in Kentucky. She is responsible for operations and office management at Tranzon Asset Advisors.

    Barbara received her nursing degree from Kaskaskia College, a BA from Lincoln Christian University, an MA from Lexington Theological Seminary majoring in counseling as well as studies at the University of Kentucky. Barbara is married to Ed Durnil and they have one son, Jordan.

    Kentucky Broker License # 55262
    Kentucky Auctioneer License # A315

  • Jeffrey Farmer

    Broker/Auctioneer, Tranzon Asset Advisors

    1108A North Dixie Avenue
    Elizabethtown, KY 42701

    Jeff Farmer has a lifetime of experience in real estate development, construction industry, building codes enforcement, architectural design, and construction specifications. Jeff obtained his real estate license at 19 years old in 1984, then later became licensed as an Auctioneer in 1999. Jeff has both a Broker license and Principal Auctioneer license. As his experience in development, design, and construction deepened, Jeff has chosen to invest his varied disciplines and life experiences into a full-time profession as a commercial Realtor and auctioneer since 1999.

    Having varied disciplines and experiences within the commercial real estate and development industry broadens and deepens the breadth of knowledge and experience Jeff Farmer brings to the table for every client. His background in sales, development, commercial tenant/owner relationships, industrial sales, medical related properties, hospitality, etc. has advanced his knowledge, capabilities and first-hand experience for clients across the country.

    Jeff resides in Elizabethtown, KY, just south of Louisville with his life partner, Mindy. They have two cats and three dogs still at home. Jeff has four children (two sets of twins), three daughters and one son. Jeff has been very involved with his children’s extra-curricular activities, most recently with the band boosters at Elizabethtown High
    School where all four Farmer kids have been very involved. Additionally, Jeff has served as District Chair for the Lincoln Trail Heritage Council of the Boy Scouts of America, as well as leadership positions with Troop 829 while his son was involved with scouting. Other community and civic involvement includes Rotary International, North Central Education Foundation (board of directors), Kentucky Employers Mutual Insurance – KEMI (board of directors), Supreme Court Judicial Nominating Commission (member), Elizabethtown/Hardin County Chamber of Commerce (member), and Leadership Elizabethtown Class of 2004-2005. Jeff has maintained involvement in numerous community service organizations and governmental appointments.

    Mr. Farmer’s license numbers:
    KY – Auctioneer P1208
    KY – Broker 181853

    A sampling of real estate assets that Tranzon Asset Advisors has successfully marketed have included the following, with sales now exceeding $869,000,000 (1999-2018):

    Industrial Real Estate
    • 1,004,000 sf former Fruit of the Loom Manufacturing facility, St. Martinsville, LA
    • 278,000 sf former Uniroyal Manufacturing Plant, Pt. Clinton, OH
    • 740,000 sf Logistics and Warehouse Facility, Atlanta, GA
    • 418,000 sf former IBM Industrial Manufacturing Plant, Denver, CO
    • 68,000 sf Flex and Logistic space, Inland Empire, CA
    • 58,000 sf Industrial/Flex Space Bldg., Seattle, WA
    • 682,000 sf Manufacturing/Heavy Industrial, Indianapolis, IN

    Office Real Estate
    • 389,000 sf former Valvoline & Ashland Oil World Headquarters, Lexington, KY
    • 367,000 sf former Federal Express World Operations facility, Memphis, TN
    • 53,000 sf new Office Warehouse Flex Space, Las Vegas, NV
    • 75,000 sf new Office Tower, Bellevue, WA
    • 14 Story 133,000 sf KeyBank Building, Dayton, OH
    • 100,000 sf Class B Office Space Memphis, TN
    • 93,400 sf vacant Office Building, Southfield, MI

    Retail & Shopping Centers
    • 553,800 sf Regional Shopping Mall, Milwaukee, WI
    • 160,000 sf new Retail Shopping Center, Phoenix, AZ
    • 103,000 sf Shopping Center, Manchester, TN
    • 122,000 sf Retail Center, Warrensville, OH
    • 93,000 sf Retail and Warehouse property, Columbus, OH
    • 151,000 sf Regional Shopping Center, Cincinnati, OH
    • 18 former K-Mart Stores, AR, KY, IL, OH, NC, MS, KS, IA, TX, TN, CA, MO

    Multi-Family Complexes
    • 218 unit Apartment Home Community, Jackson, MS
    • 368 Apartment Home Complexes, Louisville, KY
    • 245 unit Multi-Family Apartment Complex, Charlotte, NC
    • 750 units Multi-Family Apartment Complexes, Nashville & Memphis, TN
    • 200 unit Multi-Family Complex, Indianapolis, IN

    Hospitality & Convenience Stores
    • Hotels & Inns in SC, UT, ID, MI, TX, KY, IN, AZ, NV, WA, CA, IL, TN, MO, AR, LA, NY, OH,
    NC, FL, MS, GA & KS
    • Over 250 Convenience Stores & Truck Stops in: KY, TN, UT, NV, CA, MO, IN, NE, CO, AZ,
    TX, AR, OH, MI, LA, MS, AL, GA, NC, IL & US Virgin Islands
    • Assisted Living and Nursing Homes in KY, TN, NC, GA, UT, FL, NV & GA

    Luxury Residential, Land, & Development
    • 17,900 sf Antebellum Home & Land, Memphis, TN
    • 30,000 sf Historic Manor & JP Morgan Estate, Rhinebeck, NY
    • 14,000 sf Manor House and 48 Acre Equestrian Training Center, Shelbyville, KY
    • Complete Subdivision & Closeout sales in KY, TN, IL, OH, CO, NV, ID, WA, UT, AZ, and CA
    • Ocean Front Development, St. Martha’s Cay, Bahamas
    • 535 acre Agriculture and Industrial Development Land, Glendale, KY
    • 475 acres Agricultural Land, Sonora, KY
    • 1,100 acre Resort and Spa, Natural Bridge, KY

  • Tammy Greenwell

    Marketing Coordinator, Tranzon Asset Advisors

    1108A North Dixie Avenue
    Elizabethtown, KY 42701

    Tammy Greenwell, a senior Customer Service Representative, joined Tranzon Asset Advisors in October 2003. Since that time she has consistently increased her responsibilities and duties for the company.
    Tammy is the marketing coordinator, handles PIP layout and oversees many of the general aspects of the award winning advertising campaigns that Tranzon Asset Advisors conducts. She is responsible for marketing budgets, placement of properties to websites, researching due diligence for real estate, and general marketing/advertising oversight.
    Tammy’s background is in customer service, data management and marketing services. Ms. Greenwell attended the Elizabethtown Community College and currently resides in Elizabethtown, Ky. with her husband.

  • Justin Hampton

    Associate, Tranzon Asset Advisors

    1108-A North Dixie Avenue
    Elizabethtown, KY 42701

    Justin Hampton joined Tranzon in 2018 and currently operates out of the Elizabethtown, KY headquarters office. Justin brings his real estate and land development knowledge to Tranzon Asset Advisors from one of the most successful land sales and financing companies in Kentucky and Indiana. While he is the most recent member to join Tranzon he possesses skills and knowledge far beyond just any regular associate. Mr. Hampton brings his residential and commercial property expertise, joined with his vast experience and knowledge of the central Kentucky region that will benefit existing and new clients of Tranzon Asset Advisors for many years to come.

    Justin began working within the energy sector of real estate acquisitions where he was directly responsible for obtaining lease agreements for the production of oil and natural gas across the state of Kentucky. He has since worked with private investment companies purchasing, liquidating, financing and developing residential and rural and suburban properties.

    Furthermore, he has been a successful investor of residential real estate and contractor that specializes in renovating and improving vacant land and residential properties in the Hardin and Nelson County area. His focus at this point is the acquisition of vacant dwellings, assessing obvious and hidden damage and then oversight of repairs that are needed to create rental or resale of these properties. Having significant involvement across central Kentucky, Justin brings to Tranzon’s clientele a vast knowledge of ethical real estate sales and purchases, along with correctly establishing value approaches for valuable real property assets.

    Residing in Hardin County for 11 years, Justin, his wife Haley and young son Nolan have enjoyed living in Elizabethtown, Kentucky and all it has to offer. Justin will also assist the Tranzon auction team as he finalizes plans to obtain his auctioneer license in early 2019.

  • William Hay

    Realtor, Auctioneer, Tranzon Asset Advisors

    1108A North Dixie Avenue
    Elizabethtown, KY 42701

    William (Bill) Hay has a lifetime of experience to assist clients with the sale of their real and personal property. He has been licensed for nearly two decades and has primarily concentrated his efforts in the sale of agricultural and residential properties throughout the Mid-West. As with every Tranzon team member he can bring invaluable asset knowledge to every type property through the unique resources of the Tranzon Market Making System®. Bill joined Tranzon in the summer of 2001 and is a licensed real estate agent and auctioneer in Kentucky. He has been a valuable asset to the firm since joining.

    Mr. Hay is a lifelong educator who graduated from Western Kentucky University with a master’s degree in education and who upon retirement as an honored principal in the Hardin County School system decided that his days of public service were not complete. He has served as a county magistrate and Hardin County Commissioner for eight years, faithfully providing the citizens with honest and well considered fiscal oversight.

    In addition, Bill has assisted clients in central Kentucky for 49 years as a tax and book-keeping accountant.  For the past 10 years he received his Enrolled Agent status which allows him to represent clientele before the Internal Revenue Service when audit issues or disputes arise. Bill resides in Cecilia, Kentucky with his wife Debbie; they enjoy spending their spare time with their children and grandchildren while leading active community and church oriented lifestyles. He welcomes the opportunity to serve his clients and looks forward to working with you.

  • Vance Luksetich

    Executive Vice President, Tranzon Asset Advisors

    P. O. Box 311
    Breese, IL 62230

    Vance got to know several key Tranzon people when they were in St. Louis to auction 22 convenience stores. He enjoyed the auction process and over the next couple years successfully tag teamed with them on several projects. He has been dedicated full time to the commercial real estate and accelerated marketing process since 2003 as Executive Vice President of Tranzon Asset Advisors.

    The Des Moines, Iowa native served as a marketing consultant to Inland Marketing Services, Inc., where he performed site analyses, market/competitor evaluations, feasibility studies, demographic research and other related consulting for convenience store, truck stop, car wash and fast food operators seeking to expand by adding new locations, remodeling existing facilities or pursuing the “raise and rebuild” route.

    Much of Luksetich’s expertise in this area was acquired as general manager of Clinton County Oil Company, a post he held for more than a decade. There he coordinated the operations of nine company-owned and operated convenience stores with gasoline, as well as one Shell Express station and a Firestone Tire dealership.

    He oversaw remodeling and new construction projects, working with architects, zoning administrators, traffic specialists, equipment suppliers, construction foremen and store personnel to complete projects on time and within budget; managed tank system upgrades, removals, remediation activities and tank fund reimbursement as well as annual system compliance. Additionally, he was involved in the wholesale and retail marketing of Shell gasoline, diesel fuel and lubricants to convenience stores, service stations and commercial accounts.

    A Certified Public Accountant, he was engaged in investment analysis, contract negotiations, collections and managed the company’s banking and insurance needs.

    Before he entered the gas and convenience store business he actively worked as a CPA, in management for Miller, Cremers & Associates, P.C., CPA’s in Des Moines, Iowa and as a senior auditor for Wagner, Matthias & McGinn, P.C., CPA’s, also in Des Moines. Clients included corporations, manufacturers, grain cooperatives, non-profit agencies, as well as federal and state governmental departments.

    Luksetich holds a bachelor’s degree in business administration – accounting from the University of Iowa, in Iowa City. He is currently serving his 10th year on the board of directors of the Missouri Chapter of the Turnaround Management Association and is past president. He completed the Accredited Auctioneer of Real Estate (AARE) course provided by the National Auctioneer’s Association. He served for six years on the board of directors of the Illinois Petroleum Marketers Association; seven years as brand chairman for IL & MO Shell Oil Co. Jobbers and two years on Federated Insurance Co.’s Petroleum Marketers National Advisory Council.

    Active in the community, Luksetich also held a four-year board of directors appointment on the Breese Chamber of Commerce in Breese, IL; was on Clinton County Rehabilitation Services board of directors for five years and for more than a decade, was on the board of directors of the Breese Lions Club.

    Professional Licenses:
    Illinois Real Estate Managing Broker 471.014411
    Missouri Real Estate Broker 2004015243

  • Kelly Toney, CAI

    Executive Vice President, Tranzon Asset Advisors

    12511 Ravensway Drive
    Cypress, TX 77429

    Kelly Toney has over 25 years of experience in commercial and residential real estate. He is a licensed Texas Real Estate Auctioneer & Broker. His career began in field sales for an oilfield tool company and migrated to the auction industry, specializing in oilfield & construction equipment.

    After starting his own auction company in 1998, the focus began to shift to real estate and the company became an independent member of Tranzon, LLC specializing in the sale of commercial and residential real estate through live auctions for national banks, lenders and mortgage servicing companies.

    Kelly has conducted over 1,000 auctions of real and personal property totaling more than $100,000,000. He has sold multi-family, office & medical buildings, industrial properties, retail centers, hotels, ranches, undeveloped land, single family homes as well as performing & non-performing notes.

    His company was also one of three contractors for the FDIC to dispose of assets from failed financial institutions. Kelly, his wife and five boys are active members at The Met Baptist Church, and he is involved in several different ministries. He holds a BS in Agricultural Economics from Texas A&M University in College Station, TX.

    TX Licensing & Disclosures

  • Rebecca Carter

    Administrative Assistant, Tranzon Asset Advisors

    1108-A North Dixie Avenue
    Elizabethtown, KY 42701

    Rebecca joined the Tranzon Asset Advisors group in February 2020 after beginning her career in real estate in July of the previous year. Ms. Carter has 15 years of client and customer service experience through her previous endeavors in the marketing industry, recruiting, and headhunting, as well as an early foundation in the restaurant business.

    Rebecca received her BS in Corporate Communication from the University of Kentucky in 2009. She resides in downtown historic Glendale, KY with her fiancé and their two dogs. During the summer months, you will either catch her kayaking down the river or on their pontoon at the lake.