Rare Gem on Rye Beach

Rye Beach, NH

THE PROBLEM:

This luxury Rye Beach home was part of the estate of a highly regarded family's matriarch and patriarch. While some style elements needed modernizing, the home’s classic character, rich history, and stunning scenery set it apart as a rare gem. The heirs of the estate wanted to find a way to market this distinctive property to buyers nationwide.

THE STRATEGY:

Tranzon marketed this property with comprehensive documentary-style photography, video, and drone footage, reaching prospective buyers from Maine to Florida to California and highlighting the home’s character and exceptional location. Rye Beach has been a sanctuary for discerning property owners for centuries, since the advent of the railroad in the 1840s triggered the transformation of Rye's three crescent-shaped beaches into a summer resort that rivaled Newport, RI and sparked the development of grand homes and estates. Our team acknowledged certain elements of the home’s layout, decor, and configuration might not align with modern preferences while showcasing the many qualities that made the property such a singular treasure.

THE RESULTS:

The marketing efforts garnered 26,510 page views, 111 inquiries, and attracted 16 registered bidders to the same, for a final bid price of $4.81 million. The closing was completed within 45 days – without contingencies – for a successful sale that honored the legacy of the estate.