Tranzon Asset Advisors and Tranzon Driggers partnered to sell this 74+ acre prime agriculture / development land with home in Silverhill, Alabama at a bankruptcy auction. The sale was marketed intensively through a multifaceted marketing campaign consisting of digital advertising, social media marketing, print advertising, professional aerial photography and video, custom auction signage, and targeted buyer and broker outreach.
The robust marketing campaign generated over 585,000 impressions resulting in more than 25,000 online views of the property. There were 95 inquiries from prospects located in 17 states, India, and Chile. Thirteen parties attended the scheduled property preview. Twenty-four prospective buyers registered to participate in the online auction. Intense and competitive bidding resulted in a purchase price that was accepted by the bankruptcy court. The transaction closed successfully.