This bank owned planned development land was located in a very rural area where development had stopped. Tranzon conducted a targeted marketing campaign to bring this property to the attention of area developers, investors and farmers. This was done by a precise direct mail campaign as well as advertising in area newspapers and local internet resources. The bank was very happy with the turnout on a rather cold day. Bidding was spirited and a local farmer was the winner. Happy seller, happy buyer and happy neighbors = a winning combination!