Tranzon Driggers was hired to market and sell this estate home in prestigious Deerwood Country Club in Jacksonville, Florida. The sellers were looking for a fresh sale strategy and their broker suggested engaging Tranzon’s Premier Properties platform. Our team developed and implemented a multi-faceted auction marketing strategy to dramatically expose the property to the marketplace. Individual marketing components included digital marketing, social media, print media, targeted direct mail, aerial and property video, and custom signage.
The marketing campaign resulted in over 27,700 web page views and 95 individual inquiries were received from prospects located in 20 states and Brazil. A total of 105 people attended the property previews.
Competitive bidding at the onsite auction by registered bidders resulted in a successful bid for the property and satisfied sellers who were able to define the timeline of their sale.