Tranzon Driggers was engaged to sell a 2BR/2.5BA townhome in a gated Ft. Lauderdale, Florida community held under guardianship — an assignment requiring broad exposure, a price defensible to the Court, and a firm timeline.
A concentrated multi-channel campaign carried the property across Tranzon.com, many popular real estate websites, and 50+ syndicated feeds; paid search and display advertising; targeted advertising on social media; email blast distributions; and a targeted direct mailing. A full Property Information Package was downloadable from Tranzon.com so buyers could complete due diligence before bidding.
The response was substantial and fully measurable: 25,038 property views, 87 inquiries from 15 states and Washington, D.C., 73 information package downloads, 5 broker registrations, and 14 parties at preview. Thirteen prospective buyers qualified to bid. Bidding opened at $200,000 and rose through competition to a total purchase price of $479,050 — more than double the opening. The buyer tendered the required 10% deposit, the Court approved the sale order, and the transaction closed successfully.
For a guardian or personal representative, the challenge is not only getting a good price but proving it was the best the market would produce. A listing yields a negotiated number and an opinion about it; an auction yields a number the market created in public, against competing bidders, on a date certain — with an auditable record of the effort made on the ward's behalf.