Tranzon Driggers successfully marketed and conducted the online auction of a 4-bedroom coastal townhome in Vilano Beach, St. Augustine, Florida. The property offered an attractive coastal lifestyle opportunity, and our team positioned it to reach a broad audience of qualified buyers.
The comprehensive marketing strategy included prominent placement on leading real estate websites, targeted online search advertising, social media promotion, email outreach, and auction signage. We also conducted direct buyer and broker engagement to encourage participation and provided a detailed downloadable Property Information Package, ensuring transparency and confidence throughout the process.
The campaign generated more than 15,000 website views, 73 individual inquiries, and 58 downloads of the information package, with six parties attending the scheduled preview or private showings. Ultimately, seven prospective buyers registered to compete in the online auction, resulting in a winning purchase price of $667,150.
The transaction closed successfully in just 28 days, highlighting the effectiveness of Tranzon Driggers’ strategic marketing and auction methodology in achieving strong results for our clients.