Tranzon Driggers was hired to sell this charming two-story waterfront home located in a prestigious golf community in Inverness, Florida, as the owner sought to downsize.
To attract potential buyers, we crafted a dynamic marketing strategy designed for maximum impact in the shortest possible time. This comprehensive approach included leveraging popular residential websites, targeted online and search advertising, engaging social media campaigns, email blasts, direct mail, eye-catching flyers, and professional aerial photography. Additionally, we utilized auction signage, a detailed property information package, and proactive outreach to potential buyers and brokers.
These combined efforts generated impressive results: over 25,000 online views and 79 inquiries from interested buyers across nine states and Canada. Furthermore, 25 groups attended property previews or scheduled showings.
The online auction attracted 27 registered bidders, resulting in exciting bidding that extended 29 minutes beyond the scheduled auction end time. This competitive atmosphere resulted in a high bid that exceeded the reserve by $27,000 for a total purchase price of $387,200. The transaction closed successfully, four days ahead of schedule.