Tranzon Driggers, under the authorization of the U.S. Bankruptcy Court for the Middle District of Florida, Tampa Division, successfully marketed and sold five retail units on historic Broughton Street in Savannah, Georgia.
To maximize buyer interest, a comprehensive and diverse marketing strategy was implemented. The property was prominently featured on various commercial real estate websites and local news platforms across several major cities in the Southeastern U.S. Additionally, the campaign leveraged search and display advertising, social media outreach, email blasts, targeted direct mail, and an extensive property information package to reach potential buyers.
This robust marketing effort generated over 14,500 online views and attracted inquiries from 91 individual prospects spanning 13 states and Canada. As a result, 16 interested parties attended the property’s scheduled preview or arranged private showings.
Seven qualified third-party buyers participated in the competitive online auction, which concluded with a remarkable purchase price of $6,545,000, significantly surpassing expectations. The transaction closed in 30 days.