Tranzon Driggers sold this waterfront pool home in a golf community in Inverness, FL in conjunction with a local residential real estate broker. A custom, multifaceted marketing campaign was developed and implemented. The campaign consisted of digital advertising, social media marketing, professionally produced photos and video, direct mail, a custom auction sign, and proactive outreach to brokers and buyers.
Marketing efforts yielded more than 26,000 online property views and 166 inquiries from prospects located in 26 states. Forty-six parties attended scheduled previews or private showings. Twenty prospective buyers registered to participate in the online auction. Competitive bidding resulted in a purchase price that was 31% higher than the reserve. The transaction closed 14 days early.