This 20k+sf office building in downtown Orlando, FL was sold by Tranzon Driggers at a court-ordered receiver sale. The sale was advertised intensively through a custom, multifaceted marketing campaign. The campaign was comprised of digital advertising, social media marketing, professional aerial and property photography, custom auction signs, and targeted outreach to brokers and buyers.
Marketing efforts generated over 2.65M impressions resulting in more than 25,000 views of the property online. Ninety prospects located in 14 states inquired about the property. Eighteen parties saw the property at the scheduled preview or through private showings. Thirteen prospective buyers registered to participate in the online auction. Competitive bidding resulted in a price double the judgment amount. The sale was approved by the court and closed successfully.