Tranzon Driggers sold this 4BR/3.5BA pool home in Pine Ridge in Beverly Hills, Florida. A multifaceted marketing campaign was created and implemented. The campaign was comprised of digital advertising, social media marketing, print advertising, professional aerial/property photography and video, direct mail/marketing handout, custom auction sign, and targeted proactive outreach to brokers and buyers.
The marketing campaign generated over 20,600 individual website views of the property and 130 inquiries were made by prospects located in 24 states and Canada. Nineteen parties visited the property by scheduled previews or private showings. Six prospective buyers were registered for the auction by brokers. The online auction had 52 registered bidders. Competitive bidding led to a successful purchase price. The transaction closed in 30 days.