This 56.5± acre agricultural zoned property near The Villages in Leesburg, FL was sold by Tranzon Driggers for the Trust department of a bank. This property had been inside an estate for years and the financial institution needed a transparent and competitive process to sell the real estate.
A custom multifaceted marketing campaign for this property and another nearby property (5.94± acres) was created and implemented. The campaign consisted of online and digital advertising, print media, social media marketing, custom auction signs, professional aerial and property photography, and targeted outreach to brokers and buyers.
Marketing efforts yielded over 4,800 website views of the property and 28 inquiries from prospects located in 6 states. Twenty inquirers downloaded the property information package. Eight prospective buyers registered to bid in the online auction. Competitive bidding resulted in an acceptable purchase price. The transaction closed in 16 days.