This landmark building on the historic downtown square in Ocala, FL was sold by Tranzon Driggers. The seller hired Tranzon Driggers looking for a strategy to maximize marketing exposure for the property and achieve a quick sale.
A custom, multifaceted marketing campaign for the sale was developed and implemented. The campaign consisted of online and digital advertising, social media marketing, print advertising, direct mail promotional piece, press release, professional aerial and property photos, auction signage, and proactive outreach to brokers and buyers.
Marketing efforts generated over 25,500 views of the property online and 68 prospects located in 15 states and Canada inquired about the property. Sixteen parties saw the property by appointment or at the scheduled preview. Competitive bidding in the online auction exceeded the reserve price. The transaction closed in 19 days.