Tranzon Driggers sold this 8± acre industrial land parcel in Rockledge, FL in an online auction. A multifaceted marketing campaign, including digital advertising, social media marketing, professional aerial photography, custom auction signage, and proactive buyer and broker outreach, was developed and implemented.
The marketing campaign produced over 25,000 website views of the property and initial inquiries were received from 44 prospects located in 12 states and the United Kingdom. Nineteen (19) prospective buyers registered to participate in the online auction. Rigorous, competitive bidding resulted in a purchase price that exceeded the former list price. The transaction closed in 30 days.