This 3BR/3BA pool home in the gated neighborhood of Hunter’s Ridge within the amenity packed Crystal Oaks community in Lecanto, Florida was sold by Tranzon Driggers.
A custom multifaceted marketing campaign was created and implemented. The campaign was comprised of online and digital advertising, social media marketing, direct mail promotional piece, auction signage, and outreach to brokers and buyers.
Marketing efforts produced over 32,200 online views of the property and 94 inquiries from prospects located in 23 states, Puerto Rico, and Canada. Ten parties previewed the property virtually by appointment. Fourteen prospects registered to participate in the online auction. Competitive bidding resulted in a purchase price that was accepted by the seller. The transaction closed in 30 days.