Tranzon Driggers sold this 40± acre residential development land parcel near The Villages, Florida. An intense multi-pronged marketing campaign was developed and implemented. The campaign consisted of digital marketing, social media marketing, local print advertising, direct mail promotional piece, professional aerial photography, custom auction signage, and proactive broker and buyer outreach.
Marketing efforts yielded over 14,700 web views of the listing. Sixty seven (67) inquiries were received from prospects located in sixteen (16) states and Canada. Eighteen (18) individuals registered to participate in the online auction. The auction resulted in a fully executed purchase agreement and a very satisfied seller. The transaction closed, as scheduled, in thirty (30) days.