This 3± acre commercial development site in Jacksonville, FL was sold by Tranzon Driggers. A multi-pronged marketing campaign was created and implemented. The campaign consisted of digital and social media marketing, print advertising, direct mail, custom auction signage, and proactive broker and buyer outreach.
The marketing campaign resulted in over 5,800 web views and 30 inquiries from individuals in 8 states. The detailed property information package was requested by 26 prospects. Eleven prospects registered to bid online. Bidding in the online auction yielded a successful purchase price. The transaction closed in 30 days.