Tranzon Driggers sold this 8+ acre horse farm with home near The Villages in Oxford, FL. A custom designed marketing campaign was created targeting horse aficionados and individuals interested in mini farms. The campaign consisted of digital marketing, social media marketing, print advertising, custom auction signage, and proactive outreach to area brokers and targeted buyer prospects.
The campaign yielded over 28,000 web views and 51 inquiries were made by prospects located in 14 states. Eleven parties attended 2 scheduled property previews. Six prospective buyers registered to participate in the auction, 4 at the live onsite auction and 2 qualified to bid remotely. Competitive bidding resulted in a purchase price that was very satisfactory to the seller. The transaction closed 24 days earlier than required.