Tranzon Driggers was approved by the bankruptcy court to market and sell this automotive service center in Sanford, FL. A custom bankruptcy auction marketing campaign was developed and executed. The campaign was comprised of digital advertising, social media marketing, print advertising, custom auction signage, and buyer and broker outreach.
The marketing campaign generated a significant number of website views (59,741). Initial inquiries were received from 60 prospects located in 14 states and Canada. The property information package was downloaded by 48 inquirers, and the confidentiality agreement was signed by 12 people who wanted access to the more sensitive property information that was available.
A total of 10 prospective buyers qualified to bid in the online bankruptcy auction. Very competitive bidding resulted in a high bid that was accepted by the seller and approved by the bankruptcy court. The transaction successfully closed on schedule.