Tranzon Driggers was hired by the United States District Court appointed Special Master to market and perform the online foreclosure auction of this 3/2 brick home in Jacksonville, FL. A multi-faceted marketing campaign was developed and executed. The marketing campaign consisted of digital marketing, social media marketing, and print advertising.
The campaign generated a substantial number of website views (41,197) and initial inquiries (92). Inquiries were received from prospects located in 16 states, Australia, Brazil, and India.
Seven prospects qualified to participate in the online foreclosure auction. Spirited bidding between online bidders resulted in a high bid that was substantially higher than expected from the creditor. The sale was approved by the United States District Court and closed successfully.