Tranzon Driggers was approved by the US Bankruptcy Court Middle District of Florida to market and sell 7.66± acres of commercial land on SR 200 in Ocala, Florida.
A custom auction marketing strategy was developed and executed. The campaign utilized digital and print advertising, social media marketing, aerial photography with video, auction signs, and buyer and broker outreach by Tranzon agents.
The marketing campaign generated a remarkable number of property views on the internet (118,739). Inquiries were received from 117 prospects located in 19 states. A property information package was downloaded from the tranzon.com website by 88 inquirers, and a confidentiality agreement was signed by 28 people who were then granted access to confidential information that was available for the property.
A total of 14 prospective buyers qualified to bid in the online bankruptcy auction. Active and competitive bidding resulted in a high bid approved by all interested parties from a third