Tranzon Driggers was approved by the bankruptcy court to market and sell this office warehouse in Boca Raton, FL. A custom bankruptcy auction marketing campaign was created and implemented. The campaign consisted of digital marketing, social media marketing, and print advertising.
The marketing campaign generated nearly 17,000 web views and 87 inquiries from prospects in 17 states. Twenty-four prospective buyers qualified to participate in the live, onsite auction.
Competition between registered bidders resulted in a price that was 45% higher than expected by the creditor and bankruptcy trustee. The transaction closed in only 7 days.