Tranzon Driggers was approved by the bankruptcy court to market and sell 4 properties on Busch Blvd in Tampa, FL. A Dollar General, charter school and cell tower were located on the properties.
The custom bankruptcy auction marketing campaign was comprised of digital advertising, social media marketing, print advertising, and buyer and broker outreach. The campaign generated an astounding number of property views (136,796). Initial inquiries were received from 159 prospects who were located in 26 states.
The bankruptcy auction was performed in a ballroom and simulcast online. A total of 18 prospective buyers (11 live and 7 online) qualified to bid. The 4 properties were offered individually first and competitive bidding established high bids on all 4. The entirety was subsequently offered with no interest from the qualified bidders. The combined sales price was over $6,000,000, more than twice the outstanding debt. All 4 transactions were accepted and closed successfully.