Tranzon was hired to market and sell this 10K± sf retail center in Ocala, Florida. The property had been on the conventional real estate market for some time and the listing had become dormant. A customized, multi-dimensional marketing campaign was created and executed to rapidly expose the property to the marketplace. The marketing strategy included print advertising, digital marketing, social media, direct mail, custom auction signage, and proactive targeted outreach to brokers and buyers.
The marketing campaign generated 195 individual initial inquires from prospects located in 27 states, Canada, Dubai, and the United Kingdom.
The auction was conducted live in a ballroom and simulcast online bidding was also available. A total of 31 bidders (17 live and 14 online) registered to participate in the auction. Bidding between live and online registered bidders was very competitive and resulted in a winning high bid. The transaction closed successfully.