Tranzon Driggers sold this luxury waterfront estate home in Cocoa Beach, FL. A custom, multi-pronged marketing campaign was created and implemented to expose this property to the global marketplace.
The marketing campaign consisted of online and digital advertising, social media marketing, professional aerial and property photos and video, a custom sign, and proactive buyer and broker outreach.
The campaign generated more than 44,500 property views online and 318 individual inquiries from prospects located in 31 states, Washington DC, Canada, and Thailand. Twenty-one parties attended scheduled previews or private showings. Nine prospective buyers registered to participate in the online auction. The auction campaign yielded a contract for purchase with no contingencies and a successful closing within 45 days.