Tranzon Driggers sold this deep water intracoastal homesite in St. Augustine, Florida using an “online only” auction strategy. The property was located in a small enclave of custom homes and included a private, shared dock with boat slips. The marketing campaign generated over 9,300 web page views. Sixty one inquiries were received from prospects located in 10 states and Canada. Eleven prospects from 3 states qualified to bid online. Competitive bidding by online bidders extended the online auction 30 minutes beyond the scheduled end time. More than 120 bids were placed in the online auction. The transaction closed in 30 days.