Tranzon Driggers sold this 8.7± acre commercial development site in Fernandina Beach, FL. A multifaceted marketing campaign was developed to provide maximum exposure to the marketplace. The campaign included digital and social media marketing, print advertising, direct mail, custom auction signage, and proactive broker and buyer outreach.
The marketing campaign generated over 6,000 web views and 32 inquiries from prospects located in 5 states. Twenty-five prospects downloaded the property information package to access more detailed information. Eleven prospects registered to bid online. Very competitive bidding between registered bidders resulted in a purchase price that was accepted by the seller. The transaction closed in 30 days.