Foreclosed Residential Properties

From Assignment to Closing

Project

National Lender dissolution of 23 single family homes

The Challenge

Ongoing management and maintenance causing high carrying costs for deteriorating assets

“This Connecticut auction was the first online auction for me to bid on... and I found it pretty easy and user friendly. I particularly liked the morning emails which were both a great reminder and addressed anticipated common questions.”

- Successful Bidder

Action

The Solution

Conduct regional marketing and advertising campaign - sell properties in shortest amount of time while maximizing returns

Process

Tranzon Auction Properties conducted thorough on-site property field visits to assess each property and made limited recommendations for clean-up or preservation

Auctions were scheduled to maximize exposure of the property throughout region.

Implemented 28 day advertising and marketing campaign including:

Print
Digital
Signage
Direct Mail
Guerilla Marketing

Execution

provided access to properties via scheduled tour days and lockbox access for licensed real estate brokers.
provided comprehensive due diligence property information packages allowing buyers to bid high.
conducted open and extended online bidding, allowing buyers to bid at their convenience throughout the marketing campaign.

The Results

23 properties auctioned and closed within 60 days
81 registered bidders
572 property information packages requested
12 registered buyer agents

Tranzon Auction Properties
866-503-1212

TRANZON.COM 866-503-1212